In 2010, after dropping out of National Institute of Design, I co-founded DSYN - a boutique product design and strategy studio. We worked with renowned startups: developed Zomato’s first iOS app, Ola Cab’s famous logo and app, Sprinklr’s complete UX+product+apps. Soon, competing with established design/ad agencies, we started winning contracts from big MNCs such as P&G, Asian Paints, Mahindra and Vodafone. Followed by recognition from D&AD, invite for WPP Stream Asia and various acquisition offers. DSYN grew to a 35 member team and was profitable.