Designing the Mobile First e-commerce Experience


Head of Design for Consumer Apps

Location & Team Size


Project Info

With the growth in Tier 2 and 3 cities, building for a diverse set of Indian consumers was a big design challenge. With learnings from Appiterate, I introduced data-driven design to improve flows such as signups, cart-abandonment, and checkout.

Built Mobile-First Experience crossing 50 Mn installs

As we bet on the mobile-first e-commerce for India, I led the redesign of the mobile app — a first of its kind in the World. Soon, Flipkart became the first Indian app to cross 50 million install mark on Android while maintaining rating over 4.5. Flipkart witnessed 47% of the shopping share visits, while Amazon 15.86%. 

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