Appiterate's Acquisition was a key milestone in Indian B2B SaaS Ecosystem


Chief Product + Design Officer // Co-Founder

Location & Team Size

San Francisco Bay Area & New Delhi

Project Info

In 2013, Anuj Bhargava co-founded Appiterate, a Mobile Marketing Automation & A/B Testing Platform. Three years of closely working with the industry helped the team launch the World’s first WYSIWYG drag & drop real-time editor for iOS and Android apps. Subsequently, Appiterate clubbed the offering with Smart Push Notifications, In-app Messaging, App Analytics, Campaign Creator, etc. under the brand.

We raised investements from SAIF Partners (Elevation Capital) and angels such as Greg Badros, former VP-Engineering and Products at Facebook.

Appiterate found huge success with the e-commerce, travel and news apps.  In 2015, Appiterate was acquired by Flipkart, India’s biggest startup valued over $38-billion. This was one of the key acquisitions in the Indian B2B space, and enabled Flipkart to successfully adopt a Mobile-First strategy.

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