About Anuj Bhargava

Over 13 Years of Crafting Beautiful Experiences.

My journey for designing for the World began from this fifty-people house in a small village in India.

Design teams

Designing for the Fastest Growing Startups.

Sprinklr

Bhargava along with his team led the product experience design for the first three years of Sprinklr. During this phase, a suite of product features were launched and the team onboarded the marquee customers such as Nike, Intel and Castrol.

Ola Cabs

As person #2 (external), Bhargava designed the iconic logo and managed the design teams till 2013. In 2016, he returned to Ola as one of the three COOs and established Ola Innovation Lab. The Lab grew from a three member team to over 100.

Flipkart

Leading a team of 35 designers, Bhargava introduced data-driven techniques to create a new mobile-first e-commerce experience. Flipkart became the first Indian app to cross 50 million install mark on Android while maintaining rating over 4.5.

Others

Groupon
Boomerang Commerce
Cuemath
Snapdeal
Goibibo

1. Dropped out of Design School to start DSYN

In 2009, Bhargava left Masters at National Institute of Design and founded DSYN, a boutique experience design studio.

2. Co-founded & Exited Appiterate

In 2013, co-founded Appiterate, a Mobile Marketing Automation & A/B Testing Platform. To accelerate towards mobile-first shopping e-commerce, Walmart-Flipkart acquired Appiterate.

3. Launched Mobile First e-commerce experience

Post acquisition of Appiterate + DSYN, Bhargava introduced data-driven design practices at Flipkart.

4. Established Ola Innovation Lab

Driving Ola’s expansion from ride sharing to new mobility, Bhargava established Ola Innovation Lab. The Lab nurtured various research projects for near-term commercial use and longer-term strategic purposes.